Copywriting & Editorial Strategy
I’ve worked with global brands and retailers, advertising agencies, and cultural institutions on editorial strategy & content production, social media writing, brand books, style guides, multichannel storytelling, press materials, and more. I help launch (and relaunch) editorial platforms at brands like Ulla Johnson, where I was lead copywriter and editorial strategist, and Departures Magazine, where I worked as a lead collaborator on their social media infrastructure, caption writing, and content pillars.
My background in writing (as a magazine editor and journalist) and luxury fashion & lifestyle (as a stylist) deeply enrich my ability to craft compelling, persuasive narratives in a variety of industries.
Please reach out if you’d like to see my portfolio: e.dalland@riotofperfume.com
