Copywriting & Editorial Strategy

I work with global brands and retailers, advertising agencies, and cultural institutions on editorial strategy & production, brand books, style guides, proposals and applications, content creation and production, multichannel storytelling, press materials, and more. I help launch (and relaunch) editorial platforms at brands like Ulla Johnson, where I was lead copywriter and editorial strategist.

My background in writing (as a magazine editor and journalist) and luxury fashion & lifestyle (as a stylist) deeply enrich my ability to craft compelling, persuasive narratives in a variety of industries.

Please reach out if you’d like to see my portfolio: e.dalland@riotofperfume.com